About Bespoke Hotels Applecross

Bespoke Hotels is an independent hotel management company that has made a significant mark globally in less than two decades.

Founded by Haydn Fentum and Robin Sheppard in 2000, the company was envisioned to boost the regional mid-market hotel sector. Through the experience and expertise of the people behind it, the company aims to add value to every hotel and business in their roster. Now, Bespoke Hotels has more than 200 properties worldwide and counting, flourishing into a brand widely recognized to be one of the top independent hotel groups in the United Kingdom. The company supervises 8,000 employees, a total of over 9,500 hotel rooms, and £815 million of assets all over the world, from Europe to Asia to the Caribbean. It represents a variety of properties including high-profile luxury hotels in United Kingdom and far-flung gems in Barbados and Dubai.

Tying all of these individual boutique hotels together are the brand’s professional expertise, exceptional service, and their signature bespoke approach that allows each hotel’s true and unique essence to shine. Every single Bespoke hotel offers a one-of-a-kind experience that is tailored to highlight the true character of the establishment. From sales and marketing to operations and finances, Bespoke Hotels delivers a management style that is customized for the property’s needs, goals, and principles.